Vendor win-back for UK estate agents
Meridian.
Meridian finds the homes stuck on rivals' books in your patch — and sends a personalised letter through the owner's door or a carefully written email to their inbox, in your name.
The problem
Every week, homes across your patch sit unsold. Viewings dry up. The board stays up. And somewhere behind that door, a vendor slowly loses faith in the agent who promised them a sale.
They rarely ring round. They simply wait, then drift. Those are winnable instructions you never even hear about.
Meridian makes sure yours is the letter on the mat — or the email in the inbox — at exactly the moment their patience runs out.
How it works
We watch every property listed across your catchment, day in, day out.
Homes sitting 90 days or more on a rival's books rise to the top.
Each message speaks to that home, that street, that vendor — in your voice.
Printed, franked and posted to a verified address — or sent directly by email. You just take the call.
Why Meridian
Industry benchmark
Personalised
Targeted letters consistently outperform generic mailshots
days
On the market — the moment vendors start looking elsewhere
Every listing
In your patch, watched daily
The maths
Commission on one sale
£375,000 sale × 1.42% average UK fee.
Meridian retainer, per year
£500 a month, plus letters at cost.
After the first win
Profit
One or two wins cover the year. Everything after that is yours.
Vendors stuck 90+ days are actively reconsidering their agent. Reach them first and a single new listing recovers the full annual cost.
Pricing
The retainer covers research, address finding, AI drafting and management. Letters are billed separately at cost — around £1 each, printed, franked and posted, with no markup.
Limited places
We're taking on a small number of founding agencies. Your first month's retainer is on us — you only pay for letters sent.
Claim a founding placeFAQ
Yes. We work only from official, lawfully available property and address records, we never buy consumer lists, and every letter and email carries a clear opt-out. Postal marketing and legitimate-interest email are handled properly.
Set your patch and approve the tone of voice once. After that Meridian runs quietly in the background — the only thing that reaches you is a vendor wanting to talk.
We match listings that have been on the market too long against official property and address data to establish the exact postal address of the home.
A short, courteous note acknowledging the home hasn't sold yet, and offering a fresh opinion from your agency. Personalised to the property, signed by you, printed on quality stock or delivered as a plain-text email.
£500 a month covers research, address finding, AI drafting and management. Letters are billed separately at cost — around £1 each, printed, franked and posted, with no markup. Emails carry no extra charge. No minimum term; pause any time.
Book a demo
Tell us where you sell and we'll show you the homes that have been sitting too long — and the letters and emails we'd send.